Established in 2013, the business was founded on a simple observation- across the not-for-profit sector, passionate people were working tirelessly to raise funding in many different ways, yet many worthy causes were not reaching their full potential. We set out to make a meaningful impact by helping charities achieve more through stronger, more strategic partnerships. By bringing businesses, charities and communities together, Waddell creates partnerships that go beyond sponsorship - collaborations designed to support people, grow participation and deliver lasting social outcomes.